A box of puppies


RBC Centura has a new advertisement. The ad shows still lifes of things that cost something, even though they are free. A box of puppies. Chocolate on your pillow in a motel room.

Then it has some other still lifes that don’t make any sense at all: blocks of cheese laid out for sample consumption at a grocery store. What does that cost? Chiclets. Hmmm.

The ad borrows from the cool blue hues, created by natural morning light, that characterized many pictures in DoubleTake. That was a hip magazine that had its day in the mid to late 90s.

I couldn’t enjoy those kind of pictures when they were in DoubleTake. Somehow, it strikes me differently in video. I do not know why.

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